Analysis of the shocking trend in the jewelry industry in 2025: how the high-end market can go against the trend and become popular
Against the backdrop of enormous challenges facing the global luxury goods industry, the jewelry market has risen against the trend like a dark horse, creating new growth records. Especially in the market turbulence of 2023 and 2024, high-end jewelry maintains strong demand due to its unique perceived value and investment appeal. This article will delve into six important trends in the jewelry industry in 2025, revealing how this luxury market is finding new vitality and opportunities amidst turbulence.
In recent years, the overall sales of the luxury goods industry have declined, especially for leading companies such as LVMH, whose sales in the third quarter decreased by 3%. However, LVMH's jewelry and watch division still demonstrates strong market resilience, making it crucial to seize opportunities in the mid-range market in the future. According to industry experts' analysis, the mid-range market for jewelry prices ranging from $5000 to $100000 is experiencing unprecedented development opportunities. Famous brands are adjusting their product portfolios and launching mid-range jewelry that better meets the needs of contemporary consumers. For example, brands such as Bulgari and Cartier have recently launched new collections aimed at attracting a wider customer base, and the success of this strategy will help brands reach new revenue peaks.
More importantly, the gradual changes in consumer trends have forced brands to re-examine their product positioning and narrative style. With the increasing attention of the new generation of consumers to environmental protection and sustainability issues, jewelry brands are facing competition between natural diamonds and laboratory grown diamonds. The sales of laboratory grown diamonds have surged in the past few years, from 12% in 2019 to 46% in 2023, which undoubtedly has a huge impact on the traditional diamond market. Although brands attempt to maintain their market share in natural diamonds through emotional marketing tactics, the increasing concern of young consumers for environmental protection has made this challenge even more apparent.